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CV

Professional Summary

I have a degree in Advertising, with emphasis in Design, at Universidade Presbiteriana Mackenzie, Brazil. Throughout my career at the university I've always focused on Design, being responsible for the layout of advertising pieces in several projects. Still at university, I had the opportunity to work at a video production company jr., where I worked, and later I was coordinator of the Art area. During the university vacation, I worked at Findout+Muddi Agency in Sorocaba, city where my parents live, to gain more practical experience in the world of advertising agencies. In the last year of my graduation, I looked for an internship in the Art and Creation team of the news portal R7.com as Web Designer.

 

It was in this internship, where I had curiosity and openness to learn more about Design in the digital world, and I had the support of my boss to learn a little programming and UI/UX Design. Just before closing my contract as an intern, I received the proposal to work as UI/UX Designer on the R7.com Multiplatform Projects team. It was during this period that I went even deeper into the area, working directly with the IT team, besides studying through courses, workshops, and meetups. It was then that I fell in love with the UI/UX Design area. Working together with the other areas of R7.com, the team of which I was part developed great projects such as a new voting system, where we were able to overcome the number of votes in relation to the competing programs and also the project that marked the 10 years of the news portal, in which we restructured and made the design of the portal more minimalist, modern and dynamic to keep up with the growth and prominence of the R7.com portal.

Skills

 User Interface Design    Flexibility    User Experience Design    Team Spirit   

 User-centered Design Management    Usability Testing    Adobe Creative Suite    Communication Skills    Ux Research    Sketch   

 Persona Creation    Prototipyng    Detail Accuracy    Axure   

 Design Thinking    Fluent English (C 1)    German Intermediate (B2) 

Work Experience

Nov 2017 - Jan 2020

UI/UX Designer

R7.com | São Paulo

For some years, I was part of the Multiplatform Projects team, responsible for occasional projects to improve the site, as well as large-scale projects such as new features and innovation in page layouts. In the first year, I was responsible for the development and application design for both the website and the intranet of the portal, always aiming at the standardization, accessibility, and usability of the product. In the second year, I dedicated more to strategies and design of new layouts and products, being responsible for research, creation of personas, wireframes, prototyping, testing with the user, and user experience.

Fev 2017 - Nov 2017

Internship in the Art and Creation Team

R7.com | São Paulo

Responsible for creating and maintaining the visual identity of all properties of the news portal. This includes art direction for covers and specials, visual identity for Youtube channels, and creating multimedia content such as infographics, illustrations, and layouts for video vignettes.
Still in this period, I developed layouts for both R7.com portal services and Record TV programs. 

Nov 2015 - Jan 2017

Creation Coordinator

Mack Pro - Academic Development Sector | São Paulo

Responsible for leading the creative team of the Jr. video production company of Mackenzie University. The Creation team develops advertising campaigns for both offline and online media for the new programs and events produced by the production company, as well as the creation of artwork for the videos produced in-house.

Jan 2015 and Jul 2015

Vacation Internship

Findout + Muddi Advertising Office | Sorocaba

Responsible for creating the layout of advertising campaigns for clients of the agency for media such as magazines, newspapers, email marketing, Facebook post, and websites, in addition to developing a visual identity for new business.

Education

2014 - 2017

Universidade Presbiteriana Mackenzie | São Paulo, Brazil

Degree in Advertising with an emphasis on Creation. During the academic period, she was a CnPq research fellow, with her first scientific initiation concluded in 2016, "The consumer of Natura's "SOU Line": discourse and practice of sustainable consumption".

2014 - 2017

Universidade Presbiteriana Mackenzie | São Paulo, Brazil

Degree in Advertising with an emphasis on Creation. During the academic period, she was a CnPq research fellow, with her first scientific initiation concluded in 2016, "The consumer of Natura's "SOU Line": discourse and practice of sustainable consumption".

2011 - 2013

Uirapuru High School | Sorocaba, Brazil

In 2012 I held a holiday exchange to Germany, with the aim of improving the German language through an intensive course.

2007 - 2010

Objetivo College | Sorocaba, Brazil

Completion of Elementary School

Awards

Apr 2020

Audience Honor | 11th Annual Shorty Awards

Project R7 10 Years

This award honors the implementation of UX/UI into a social media campaign or overall social presence. Design elements used in posts, to enhance social profiles, and as part of integrated campaigns and mobile experiences are eligible. Creative integrity, strategic integration, and effectiveness will be considered. 

Project R7 10 Years | Audience Honor Shorty Awards

Interests

Reading books, watching movies and series, news about politics and current affairs, spending time with friends, and volunteering in a daycare center.

Get in touch

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© 2020 by Kerstin Buck

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